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5 Signs Your Outdated Shop Equipment Is Hurting Customer Satisfaction

5 Signs Your Outdated Shop Equipment Is Hurting Customer Satisfaction

Auto repair equipment has come a long way in recent years with features like laser assisted scanning, app-based monitoring, enhanced diagnostics and more. These features are all designed to eliminate some common sources of customer frustration: accuracy and speed of...
Signs That Your Vehicle Lift Needs to Be Repaired

Signs That Your Vehicle Lift Needs to Be Repaired

Vehicle lifts are a critical investment for your shop, ranking among the most important equipment you can have. Without their proper function, your repair work can’t proceed as safely or efficiently as required. Even worse, a malfunctioning lift can put your...
How Adding Wheel Service Can Keep Your Shop Rolling

How Adding Wheel Service Can Keep Your Shop Rolling

When it comes to the quality of wheel service, not all automotive service shops are created equal. While some specialty shops focus solely on specific areas like tire and wheel service, others may offer a broader range of services, including wheel alignments, tire...
Unlocking the Biggest Dealership Challenges & Insights from NADA 2024

Unlocking the Biggest Dealership Challenges & Insights from NADA 2024

You need to go straight to the source to find out what keeps dealerships up at night. This year’s NADA Show in Las Vegas gave dealers a platform to express their biggest concerns and challenges to achieving profitability in 2024. The primary obstacle? Finding new and...
4 Vehicle Service Trends Dealerships Should Watch Out for in 2024

4 Vehicle Service Trends Dealerships Should Watch Out for in 2024

The year 2024 brings a wave of change for dealerships, testing their resilience and adaptability. As slow sales of new vehicles and the rise of electric vehicle (EV) repair take center stage, dealerships find themselves competing more with independent repair shops....
Evolving Shop Service: Ready to Lead for the Next 100 Years

Evolving Shop Service: Ready to Lead for the Next 100 Years

Rotary has been the industry leader in vehicle lifts since 1925 when Peter Lunati developed and installed the first-ever vehicle lift in a Memphis garage. Since then, we have expanded well beyond lifts. By listening closely to the needs of service and repair shops...
Real Lifting Power: The Benefits of Mobile Column Lifts

Real Lifting Power: The Benefits of Mobile Column Lifts

The vehicle repair industry is no stranger to standards, particularly when it comes to shop equipment. Over time, techs develop their preferences, and legacy tools that were purpose-built to improve repair time and accessibility are still accepted and widely used....