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Quality. Pride. Innovation.

Our equipment is raised right every day at our headquarters in Madison, Indiana.

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We build lifts that work as hard as you do.
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We the world’s most trusted lifts.

Experience. Craftsmanship. Obsession. These are what raise Rotary Lift above the competition. They’re why we set the industry standard for ingenuity and value. And they’re what drives us to take pride in our work so that you can take pride in yours.

Still Welding

Rick Hoskins – Welder, Tooling, R&D and a Great Guy

Perform Wheel Alignments Anywhere with Rotary’s New R1090 Pro 3D Alignment System

Still outsourcing wheel alignments or think there’s not enough space in your shop to add an alignment system? Rotary’s new R1090 Pro 3D Alignment...

Lift Buyers Guide

ARO22 Alignment Lift Wins 2021 PTEN Innovation Award

Rotary’s ARO22 Alignment Lift was recognized as a winner of PTEN’s 2021 Innovation Award in the lift category. Rotary’s ARO22 Alignment Lift is the...

Raising Revenue

James Enright – Schneider Regional Maintenance Director

Rotary Launches 24/7 Virtual Support

Just in time for SEMA, Rotary is launching Rotary Virtual SupportTM, a service that will allow Rotary customers quick and easy access to everything...

R1080 Plus

Alignment System + Easy to use = Profit Machine


SPOA10 Trio

The world’s best selling asymmetrical two post lift!


SL210 Smartlift™

Inground lifting never looked so good.

If you need assistance or have questions about any of our products, we’re here to help.

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