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Quality. Pride. Innovation.

Our equipment is raised right every day at our headquarters in Madison, Indiana.

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We build lifts that work as hard as you do.
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We the world’s most trusted lifts.

Experience. Craftsmanship. Obsession. These are what raise Rotary Lift above the competition. They’re why we set the industry standard for ingenuity and value. And they’re what drives us to take pride in our work so that you can take pride in yours.

Still Welding

Rick Hoskins – Welder, Tooling, R&D and a Great Guy

ARO22 Alignment Lift Wins 2021 PTEN Innovation Award

Rotary’s ARO22 Alignment Lift was recognized as a winner of PTEN’s 2021 Innovation Award in the lift category. Rotary’s ARO22 Alignment Lift is the...

Lift Buyers Guide

Rotary Introduces Tablet-Operated Wheel Alignment System

MADISON, Ind. (June 2, 2021) – Technology has made almost every aspect of vehicle maintenance more efficient and more precise, and wheel alignment...

Raising Revenue

James Enright – Schneider Regional Maintenance Director

Rotary Rolls Out the New R1200 Leverless Pro Tire Changer

MADISON, Ind. (July 6, 2021) – Product innovation isn’t always easy, but for a company like Rotary that has been designing new products for nearly...

R1080 Plus

Alignment System + Easy to use = Profit Machine


SPOA10 Trio

The world’s best selling asymmetrical two post lift!


SL210 Smartlift™

Inground lifting never looked so good.

If you need assistance or have questions about any of our products, we’re here to help.

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