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Press Releases

Innovation and engineering delivered to you electronically

We strive to include everything we can about the company on these pages. We also know it’s important to highlight the critical things that are newsworthy.  This is why you won’t find us gushing over every little thing we’ve ever done as a company.  We’ve been doing this a long time, we make innovative products, we talk about those products when necessary. This page captures those releases so you can review on your own time.

Rotary Launches 24/7 Virtual Support

Rotary Launches 24/7 Virtual Support

Just in time for SEMA, Rotary is launching Rotary Virtual SupportTM, a service that will allow Rotary customers quick and easy access to everything they need to operate their wheel service and lift equipment. All new Rotary equipment will feature a QR Code decal that...

Rotary Rolls Out the New R1200 Leverless Pro Tire Changer

Rotary Rolls Out the New R1200 Leverless Pro Tire Changer

MADISON, Ind. (July 6, 2021) – Product innovation isn’t always easy, but for a company like Rotary that has been designing new products for nearly 100 years, they’ve learned a few lessons along the way. One is that the customers who use their products every day have a...

Rotary Introduces Tablet-Operated Wheel Alignment System

Rotary Introduces Tablet-Operated Wheel Alignment System

MADISON, Ind. (June 2, 2021) – Technology has made almost every aspect of vehicle maintenance more efficient and more precise, and wheel alignment technology is no different. While some wheel alignment systems can be a big investment in terms of both cost and space,...

Vehicle Service Group supports Prince of Peace Catholic Schools

Vehicle Service Group supports Prince of Peace Catholic Schools

Prince of Peace Catholic Schools recently hosted a FUN RUN Fundraiser during their annual Healthy Hilltopper program. Focused on promoting health and wellness among students in the community, the event raised more than $16,000! Dedicated to helping the kids in our...

Rotary Lift Helps You ‘Tech the Halls’ of Your Shop

Video highlights gift ideas that improve productivity Rotary wants to help you lift holiday spirits – and the bottom line – in your shop this year with gift ideas any technician would love to find in a stocking. From laser swords (more on that later) to wheel lifts,...

Rotary Lift assistPRO™ Service Expands Access to Free Tools

Customized shop layout drawings help account for vehicle lifts during design Anyone planning to build a new vehicle repair shop or expand an existing facility now has more accessibility than ever to Rotary Lift’s assistPRO™ free professional facility planning...

Cooperative Procurement Programs Are Getting More Popular:

Here’s What You Need to Know Competitive bidding ensures government agencies, educational institutions and other nonprofit organizations get fair prices from a range of manufacturers for the things they purchase. But it is a very time-intensive process. As a result,...

Why Should You Lower Your Lift to Its “Locks” Before Going Under It?

“90 Second Know How” video explains the necessity of this important step Before starting work on a vehicle elevated by a lift, technicians should make sure the lift is on its mechanical locks. But this doesn’t always happen. And when it doesn’t, it can be a costly...

Six Things to Consider When Choosing Alignment Equipment

Adding wheel alignment services has never been easier — or more profitable Increasing the revenue-generating power of your shop by adding wheel alignment services doesn’t need to be complicated, time-consuming or expensive. You just have to think ahead. Here are six...

Need a lift?

When buying a lift, look beyond steel and hydraulics to consider the company that built it When in the market for a new car, truck or bus lift, it’s important to look past the lift equipment itself to the company that builds and stands behind it. Sure, evaluating...

Why Faster Is Better for Technicians, Shops and Customers

Your lift offers the greatest opportunity to improve service bay performance Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for...

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