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Press Releases

Innovation and engineering delivered to you electronically

We strive to include everything we can about the company on these pages. We also know it’s important to highlight the critical things that are newsworthy.  This is why you won’t find us gushing over every little thing we’ve ever done as a company.  We’ve been doing this a long time, we make innovative products, we talk about those products when necessary. This page captures those releases so you can review on your own time.

Rotary Lift Helps You ‘Tech the Halls’ of Your Shop

Video highlights gift ideas that improve productivity Rotary wants to help you lift holiday spirits – and the bottom line – in your shop this year with gift ideas any technician would love to find in a stocking. From laser swords (more on that later) to wheel lifts,...

Rotary Lift assistPRO™ Service Expands Access to Free Tools

Customized shop layout drawings help account for vehicle lifts during design Anyone planning to build a new vehicle repair shop or expand an existing facility now has more accessibility than ever to Rotary Lift’s assistPRO™ free professional facility planning...

Cooperative Procurement Programs Are Getting More Popular:

Here’s What You Need to Know Competitive bidding ensures government agencies, educational institutions and other nonprofit organizations get fair prices from a range of manufacturers for the things they purchase. But it is a very time-intensive process. As a result,...

Why Should You Lower Your Lift to Its “Locks” Before Going Under It?

“90 Second Know How” video explains the necessity of this important step Before starting work on a vehicle elevated by a lift, technicians should make sure the lift is on its mechanical locks. But this doesn’t always happen. And when it doesn’t, it can be a costly...

Six Things to Consider When Choosing Alignment Equipment

Adding wheel alignment services has never been easier — or more profitable Increasing the revenue-generating power of your shop by adding wheel alignment services doesn’t need to be complicated, time-consuming or expensive. You just have to think ahead. Here are six...

Need a lift?

When buying a lift, look beyond steel and hydraulics to consider the company that built it When in the market for a new car, truck or bus lift, it’s important to look past the lift equipment itself to the company that builds and stands behind it. Sure, evaluating...

Why Faster Is Better for Technicians, Shops and Customers

Your lift offers the greatest opportunity to improve service bay performance Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for...

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