Press Releases
Innovation and engineering delivered to you electronically
We strive to include everything we can about the company on these pages. We also know it’s important to highlight the critical things that are newsworthy. This is why you won’t find us gushing over every little thing we’ve ever done as a company. We’ve been doing this a long time, we make innovative products, we talk about those products when necessary. This page captures those releases so you can review on your own time.
Checking Every Tire with Rotary’s New TreadScan 2700 Protects Customers While Increasing Sales
Rotary’s new TreadScan 2700 makes it easy to quickly and accurately measure and analyze the tire tread of every customer vehicle that comes through the shop.
New Rotary Lift MOD35 Flex Heavy-Duty Inground Lift Features Wireless Remote Control for Easier Lift Operation
otary Lift has added another remote-controlled heavy-duty lift to its lineup with the new MOD35 Flex powered by RedFire™, the industry’s only remote-controlled inground vehicle lift. The new model adds the convenience of wireless remote-control technology to the industry’s best-selling modular inground lift.
Remote Control or Column Control: Choice Is Yours with New Rotary Lift Flex Max Wireless Mobile Column Lift
Rotary Lift has expanded the industry’s only remote-controlled lift product line to make it even more versatile and convenient. Rotary Flex Max, powered by RedFire™, is a new wireless mobile column lift that can be operated by an exclusive remote control or via...
Rotary Lift Helps You ‘Tech the Halls’ of Your Shop
Video highlights gift ideas that improve productivity Rotary wants to help you lift holiday spirits – and the bottom line – in your shop this year with gift ideas any technician would love to find in a stocking. From laser swords (more on that later) to wheel lifts,...
New Rotary Inground Lift Makes Electric Vehicle Service Faster, More Efficient
Exlusive design provides wider space between plungers to simplify battery removal Rotary Lift’s new IG210W inground lift was designed specifically to help technicians more efficiently service electric vehicles, sports cars and exotic vehicles. It provides greater...
New Rotary Lift Heavy-Duty Two-Post Lifts Offer Greater Capacity, Versatility for Servicing Work Trucks and Cars
Patented Trio Arms’ three-stage design makes spotting easy and ergonomic Rotary Lift has launched its highest capacity two-post lifts to date with the introduction of the SPO16 and SPO20 lifts, both featuring award-winning Trio™ arms and available Shockwave™...
Rotary Lift assistPRO™ Service Expands Access to Free Tools
Customized shop layout drawings help account for vehicle lifts during design Anyone planning to build a new vehicle repair shop or expand an existing facility now has more accessibility than ever to Rotary Lift’s assistPRO™ free professional facility planning...
Cooperative Procurement Programs Are Getting More Popular:
Here’s What You Need to Know Competitive bidding ensures government agencies, educational institutions and other nonprofit organizations get fair prices from a range of manufacturers for the things they purchase. But it is a very time-intensive process. As a result,...
Why Should You Lower Your Lift to Its “Locks” Before Going Under It?
“90 Second Know How” video explains the necessity of this important step Before starting work on a vehicle elevated by a lift, technicians should make sure the lift is on its mechanical locks. But this doesn’t always happen. And when it doesn’t, it can be a costly...
Six Things to Consider When Choosing Alignment Equipment
Adding wheel alignment services has never been easier — or more profitable Increasing the revenue-generating power of your shop by adding wheel alignment services doesn’t need to be complicated, time-consuming or expensive. You just have to think ahead. Here are six...
Rotary R5000HD Wheel Aligner Makes Heavy-Duty Alignment Easy —and Profitable
Heavy-duty alignment improves bottom line for fleets and independents Growing numbers of fleets, truck dealers and independent repair facilities are interested in adding heavy-duty wheel alignment to their shops. There’s a low cost of entry for a service that can...
Lift Accessories: Going Beyond the Bling to Get to the Bang (for your Buck)
Top 10 Best-Selling Accessories Predict What’s Hot in 2018 In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they go one step further than just...
Need a lift?
When buying a lift, look beyond steel and hydraulics to consider the company that built it When in the market for a new car, truck or bus lift, it’s important to look past the lift equipment itself to the company that builds and stands behind it. Sure, evaluating...
Why Faster Is Better for Technicians, Shops and Customers
Your lift offers the greatest opportunity to improve service bay performance Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for...
Learn How to Improve Truck Shop Efficiency with New Rotary Wheel Service Equipment and Lifts at Work Truck Show 2018
Suite of products on display designed for fleet operators of all classes of work trucks Rotary’s new line of wheel service equipment joins the most advanced mobile column lifts on the market to improve shop efficiency when servicing any work truck. At The Work Truck...
Mercedes-Benz USA Approves Additional Rotary Shockwave-Equipped Lifts for Mercedes-Benz Dealerships
Three models available for truck, bus and agricultural tires Mercedes-Benz USA has approved the Rotary® SM14SW Shockwave™-equipped four-post lift and the SPOA10SW Shockwave-equipped two-post lift for use in its North American Mercedes-Benz dealerships.With lift times...