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Rotary Vision & Mission

Consistently provide a superior product and support network delivering the best service to our customers.

Every Rotary Lift employee, channel partner and supplier is accountable to meet or exceed the expectations of all customers and continually improve their products, processes and service. Rotary Lift is committed to providing a safe and healthy work environment for all employees and others that may work in, visit, or enter our facilities.


Awards and Recognition

You can find Rotary® lifts all over the world. Our global headquarters are located in Madison, Indiana.

©2019 Vehicle Service GroupSM, All Rights Reserved. Unless otherwise indicated, Rotary Lift® and all other trademarks are the property of Dover Corporation and its affiliates.


Certifications and Standards

Maintaining quality and consistency is our top priority.

What do the certifications and standards mean to you?

Trust. When you purchase a Rotary® lift you already know you are getting a proven product. You are also getting the trusted relationship that comes with having a partner that is ISO9001 certified as well as the industry standard Automotive Lift Institute (ALI).

ISO9001 is the HIGHEST international benchmark of quality. This highly exclusive certification means that Rotary’s Quality Management System is among the best in the world. Customers dealing with an ISO9001 certified company know that the firm has undergone rigorous quality testing and will continue to meet these high standards on an ongoing basis.

The ISO9001 certification process is based on a wide variety of separate elements of the quality management system. An independent, accredited auditing agency verifies that those elements are consistently present, then a certificate of compliance is awarded.

It takes a tremendous commitment of resources and effort to met the requirements, but ISO9001 certification puts a company on equal footing with some of the most respected and quality-driven firms in the world.

Research shows that firms certified to ISO9001 standards significantly outperform competitors in many of the main business ratios. Our ISO9001 certification demonstrates our commitment to provide the highest quality lift products in North America, states Gary Kennon, president of Rotary Lift. “Our customers have recognized Rotary as the world class lift manufacturer.”

The Automotive Lift Institute (ALI) was formed in 1945 to ensure that lifts were being constructed to adequate safety standards. Rotary Lift was one of the founding members, and has been active in the organization for over 50 years. Through the years, ALI sponsored nationally accepted construction and performance standards.

In 1993, the ALI and its members began a rigorous testing and certification program for lifts. The program uses an independent third-party testing laboratory called ETL. ETL meets OSHA requirements as one of only 18 Nationally Recognized Testing Laboratories in the country. ETL tests the lifts to insure compliance with the American NationalStandard ANSI/ALI ALCTV-2011 and ANSI UL Standard 201 and periodically inspects the factory where the lifts are made. If the lift passes the tests and the factory meets the standards, then the lift may carry the gold “ALI Certified/ETL Listed Mark.”

An ALI/ETL certification also requires that complete instructions, manuals and safety documents be included with the lift. It’s important for a lift buyer to understand that just because a lift manufacturer states that a lift is ALI/ETL certified, this is no guarantee that all of its lifts are certified. Each individual lift model must receive is own ALI/ETL certification.

Today, a majority of the lifts sold in the U.S. and Canada are ALI/ETL certified. This makes it very easy for dealers to enjoy the confidence and peace of mind that comes with selecting certified lifts for their shop. Are the non-certified lifts safe? Will they stand up to long term use? Without that ALI/ETL seal on the label, you can’t really know for certain what you’re getting yourself into.

Global Headquarters

You can find Rotary® lifts all over the world. Our global headquarters are located in Madison, Indiana.

Green Environmental Initiatives


Protect the environment with a 60% recycled polymer housing (Smartlift) or with exclusive Enviroguard™ coating (MOD30)

Reduce oil usage by an average of 75% over traditional style inground lifts

Bio-fluid compatible

Contain 90% steel components, by weight, which can be reclaimed at the end of the lift’s lifecycle

Have a smaller overall footprint than comparable surface lifts which allows for the same number of lifts in less space; reducing utility usage, construction costs and overall emissions

Rotary’s SmartLifts were installed in the first LEED certified dealership in the United States, Pat Lobb Toyota and continue to be chosen for several other LEED certified car dealerships around the country.

The MOD35 heavy duty lifts have also been a preferred choice for its sustainable design. The first self contained heavy-duty in-ground lift has been installed in areas that in the past would not allow for the installation of traditional in-ground lifts.

Click Here To Learn More About MOD35

Learn about Rotary Lift’s EnviroGuard coating and what that means for our containment system, actual size cross section pictured below!

Contact a Rotary Distributor