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Thank you Peter Lunati

The first Rotary Lift was installed in Liversiege Service Station, Memphis Tennessee. The name “Rotary” came from the fact the lift would rotate 360 degrees with vehicle raised. Pictured in the background of this page is that lift and the original “Man of Steel”, Peter Lunati.

For several hours each day he’d stand in a grease pit and work on automobiles. Like so many inventors in American history, Lunati was able to develop a better tool, because he personally worked in an environment he knew could be improved with a little ingenuity.

One day as he labored in the pit, after his trip to the barber shop a friend stopped by and shouted down to Lunati “Well Pete, what do you know?”. “I know one thing, “ Lunati yelled back, “I’ve crawled down in this hole for the last time. I’ve got an idea.” And as we like to say, it was the haircut that launched an industry!

Evansville, Ind. Service Station

Lift No. 100,000 off the production line October, 1959. Proof of its versatility was demonstrated by raising a 1959 model car and a 1924 model “T” Ford built the same year the first Rotary Lift was manufatured.

Inside Artwork 1941 Brochure

First introduction to Rotary Jack a character used in various applications to point out all the features of a Rotary Lift. Today you get all of this online and via phone call to Rotary and our Distributors.

1949 Ad Cover Photo

Service person in photo commented
“That’s a damn fine lift, I was tired of laying on the dirty floor”.

Frame Pick-Up Lift

Wheels freed and springs relaxed for easiest, most effective lubrication. “The lift you’ve been wanting!” Our shop tire guy said “hand me my tire iron” and the lug nuts started flying.

Mechanic's Lifts

Pictured is a shop in New York with all their pretty lifts in a row. No repair shop is fully efficient without a Rotary Lift. They pay for themselves in many ways!

School Bus!

This Local school corporation was excited to see the underside of their biggest bus. One little Chittenango 3rd grader’s comments about the elevated beast’s rise to the sky landed him a mouth full of bar soap.

Interweb 1952

If we travel back in time on the information highway we see what our Rotary accessories page would have looked like in 1952. Here’s our accessories page now!

Proud Workers

Thanks for keeping the proud tradition alive for the first 34 years, our men of steel still hold these values today.


Look at that boat!

Service Station in Chicago

Shop owners tell us more and more customers want to talk with our service technicians while they work just to see their cars in the air.

Dealership in Michigan

With more room to move around the lift and more lifts per bay these Rotary Lift’s save shops time and money. Sounds familiar, right?

Service Station in Texas

We may be the oil capitol of America but that doesn’t mean we like laying in it! We love these lifts.

A look back...

Rotary through the years, a logo & company journey.

Install with Ease

Ad about how easy it is to install one of our lifts, now Rotary Authorized Installers are here to help.

1980's Oil Change

Tom Cruise loved standing up under cars to change oil, way to go Maverick!

GMC + 4 Post Lift = No Tires

Even then, Rotary 4 post lifts made the job easier.

No parking? Lift away!

This little dump truck says wee wee wee outside, all the way to 6 feet high.

Genuine OEM Parts

Rotary Lift Parts Decal

Madison Indiana Fire Co.

That’s a mighty fine fire truck you got in the air there.

Oil Lube, Alignment Express

Didn’t know we made these, did ya?
Rotary’s been making lifts longer than our competition’s been copying us.

Inground Innovator

We were lifting trucks before Eisenhower decided to build interstates.

Corvette & Rotary Two Post

“Lift the best with the best I always say.” Unknown Marketing Manager

Nice Porsche!

No more door damage

Lifting, Hauling Mail!

Neither snow nor rain nor heat nor gloom of night
stays these lifts from doing their appointed duties, lift me baby.

Louisville Dealership 1990

More pretty two posts all in a row.

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