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Top Blogs of 2016

Annnnd it’s gone! The past year came and went, and if you’re like us, you will spend the next 8 months trying to discreetly change that 6 into 7 when you write a check.(those of us that still write checks) 2016 was a big year for Rotary Lift, and the...

RAI Spotlight: American Hoist Air & Lube

The state of Michigan has become synonymous with freezing cold temps, giant snow storms, and residents who point to their palm to tell you where they’re from. However, many may think about the blue collar auto workers that have made Michigan proud to be the center of...

Customers Talk, Rotary Listens

Every time a technician raises a vehicle for service on a lift, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, the vehicle is raised to slightly above working height, and then lowered a bit until the...

Product Spotlight: RLP77

To say “dynamite comes in small packages” may be the greatest understatement ever made if referring to Rotary’s new RLP77. Rotary recently introduced this all new double section scissor lift and expects big things out of its tiny foot print. A sleek design coupled...

Product Spotlight: EFX60™

There are two ways to describe Rotary’s EFX60; durable and versatile. Rotary, the industry leader in innovation, added to their already stellar line of heavy duty inground lifts when we introduced the EFX60 in 2011.  The EFX60 is part of the newest...

RAI Spotlight: Pacific Lift and Equipment Company

When you think of California, what comes to mind- Hollywood, a hillside mansion, the cast of 90210? Probably all of the above, but what about a family owned and operated business with customer oriented service? That’s probably not first on your list, but that is...

50 Years in the Making…of Lifts

When you sit back and think, 50 years isn’t a very long time. If you are referring to the age of a person, 50 years could be considered middle aged. When discussing houses, a home built in the 1960’s would not be considered historic. Some say wines don’t even reach...

10 Things We’ve Learned Through 100 Posts

Hold on to your party hats: We’ve passed 100 posts on the blog-ometer, and it’s time to celebrate! We’ve shared a lot and learned even more. So grab a beer and a fistful of confetti, then come along as we take a tour of 10 truths we’ve come to know over the course of...

Raised In Madison: Teamwork and Pride

Our latest series of videos for its Raised in Madison™ campaign shines the spotlight on five hardworking employees in the company’s Madison, Ind. manufacturing and assembly plants. Watch the new “Men and Women of Steel” videos at...
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