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MADISON, IN, September 13, 2023 — Rotary®, part of Vehicle Service Group® (VSG), a Dover company, announces the launch of a new blog series as part of its commitment to Serving the Shop.

In today’s rapidly evolving automotive landscape, staying at the forefront of technological advancements is crucial for businesses to thrive and provide exceptional service. Rotary’s “Serving the Shop” blog series is designed to equip automotive professionals with the knowledge and insights they need to make informed decisions about incorporating cutting-edge equipment into their operations.

Each feature of the informative, product-focused content will showcase the latest, most innovative equipment that can help shops service more vehicles and improve financial performance.

Some of the topics covered in this series will include:

  • ­The value of portable wheel alignment systems
  • Selecting a quality A/C service machine
  • How shops can save space to monetize and expand their business
  • Identifying the right ADAS calibration equipment
  • And more

“We’re excited to roll out our new ‘Serving the Shop’ blog series,” said Sunny Sanyal, Vice President of Marketing and Customer Service at VSG. “Part of our commitment to ‘Serving the Shop’ is to provide automotive service professionals the education they need to make informed decisions on equipping their shops to better serve the advanced vehicles of today and tomorrow, while improving shop efficiency and driving revenue and profitability for their business.”

The blogs will be released via email and on Rotary’s social media platforms starting on September 14 and can be viewed online at for easy access for auto shop personnel.


About Rotary:
In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the ‘Rotary’ name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and repair shop productivity with global operations extending from our headquarters in Madison, Indiana, throughout North and South America, Europe and Asia. Rotary is committed to ‘Serving the Shop’ and has purposefully designed equipment to work seamlessly to support shops in the safest, fastest and most efficient way. Rotary offers solutions for vehicle lifting, wheel service, diagnostics and calibration, alignment, A/C service and more – supported by world-class training and customer service and backed by the most comprehensive national distribution and service network. Rotary is part of Vehicle Service Group, an operating company of Dover Corporation’s Engineered Products segment. For more information, visit


About Vehicle Service Group:
As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world’s premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind: our customer. For more information, visit



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