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MADISON, IN, January 10, 2024 — Rotary®, part of Vehicle Service Group® (VSG), a Dover company, will be exhibiting at the 2024 National Automobile Dealers Association (NADA) Show in Las Vegas, Nevada, from February 2-4. Located at booth #2401W in the Las Vegas Convention Center, Rotary will showcase the latest in next-generation vehicle service and repair equipment specifically engineered to prepare dealership service centers to overcome a wide variety of challenges by working safer, faster, and smarter.

Product specialists and industry experts will be available to present the latest Rotary products and solutions, perform live product demonstrations and answer questions on shop equipment.

“The stakes for dealerships across the country are at an all-time high as they confront uncertainty on a number of fronts,” said Tim Vaughan, Vice President of Sales for VSG Americas. “Consolidations, a shortage of skilled technicians, the complexity of EV vehicle repair and rising customer service expectations continue to make finding new ways to increase profits a challenging proposition.”

“We understand these challenges,” Vaughan continued. “We look forward to meeting with our partners and customers to demonstrate for them how our world-class equipment, expertise, training and solutions supported by an industry-leading distribution and service network, can help them turn the tables and succeed today and into the future.”

Featured Rotary products at this year’s NADA Show include:

Additionally, Chief® Collision Technology experts will also be on hand at the show to answer questions on advanced collision repair equipment.

For more information and Rotary’s full NADA equipment lineup, visit


About Rotary®:
In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the ‘Rotary’ name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and repair shop productivity with global operations extending from our headquarters in Madison, Indiana, throughout North and South America, Europe and Asia. Rotary is committed to ‘Serving the Shop’ and has purposefully designed equipment to work seamlessly to support shops in the safest, fastest and most efficient way. Rotary offers solutions for vehicle lifting, wheel service, diagnostics and calibration, alignment, A/C service and more – supported by world-class training and customer service and backed by the most comprehensive national distribution and service network. Rotary is part of Vehicle Service Group, an operating company of Dover Corporation’s Engineered Products segment. For more information, visit

About Vehicle Service Group:
As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world’s premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind: our customer. For more information, visit