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Raised in Madison: Heavy Duty

For nearly 90 years Rotary® has set the standard for quality, earning a legendary reputation among those in the industry. But, the real driver behind that reputation is our employees.

That is why we believe it is time to introduce you to the people behind our products.  Hear straight from the craftsmen that have dedicated decades of their lives to the success of this company and learn why they believe that no other lift can hold a candle to ours.