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Serving the   Shop

That’s a Wrap-Up!


We hope you all had as much fun at SEMA 2023 as we did! If you didn’t get a chance to stop by and visit the Rotary booth, here’s a look at what you missed. From new product chats with our team of experts to customer stories and cool cars, find it all here and join us next year! 

Customer Stories

Product Demonstrations

NEW All Vehicle Arms
R1200 Leverless Tire Changer
NEW ADAS Mobile Calibration System
1000MCL Motorcycle Lift
PP8 Four-Post Lift
NEW Lift Table
Flex MAX

Making Your Toughest Auto Repair Task Easier

No matter what type of auto shop you run, Rotary is committed to serving what you need.

At this year’s SEMA show, we packed an innovative lineup of products focused on serving dealerships and OEM’s, repair shops, truck and fleet service, and DIY auto enthusiasts into every square inch of our booth.  

Learn How Rotary Can Help You…

  • Maximize shop space
  • Keep up with the latest technological advances
  • Generate more revenue
  • Reduce backbreaking tasks
  • Speed up your ROI
  • And more…

First Look at the All-new Rotary SPOA10-AV with All-Vehicle Lift Arms

We Packed the Booth at SEMA!

Rotary is Serving the Shop with the latest innovations to our line of world-class automotive lifts, tire and wheel service equipment, collision technology, and A/C service, giving shops across the country a competitive advantage.

Serving Automotive Dealers & OEM Shops

With the equipment and resources to help your dealership thrive!

Do you have a new dealership with bays that need lifts? Or wider lifts to access EV & hybrid batteries? We have the shop equipment to take your bottom line to the next level.

Our team of product and industry experts will be showcasing a packed lineup of new and legacy service equipment to help your operation succeed.

Dealer and OEM Products featured at SEMA include:

Serving Automotive Repair Shops

With everything you need to get vehicles up and down-and out the door-faster!

Ready to simplify your shop operations?

No matter what size shop or repair specialty you have, we’ll show you how to improve productivity, make the work easier on your technicians and help you service more vehicles.

Automotive Repair Products featured at SEMA include:

Serving Truck Fleets & Service Shops

With the gear you need to move fast and perform quality repairs!

Rotary equipment makes truck repair easier-and we’re showing you how at SEMA.

We’re bringing the house of rugged gear built to help truck dealerships and heavy-duty repair shops service trucks simpler, faster and more accurately-and you can experience it all for yourself at the show.

Truck Fleet & Service Products featured at SEMA include:

Serving Automotive Enthusiast Shops

With premium tools for your garage and labor of love!

Love working on cars? Rotary has new equipment to help you do more-and better-work on all your passion projects.

Whether you want to start doing bigger repairs, more side jobs for your friends, or simply want another reason to tinker in the garage, we’ll be showcasing an exciting lineup of service equipment at SEMA that will help you do more of what you love to do.

Automotive Enthusiast Products featured at SEMA include:

PLUS! Check out the hot rides we displayed from WelderUp and Sin City Muscle Cars!

We showed this modified 1967 Dodge Power wagon—while suspended on Rotary Flex Max Mobile Columns—up close! This spectacular vehicle was custom built by Steve Darnell of the Welder Up rat rod and fabrication shop made popular by the hit Discovery Channel series, “Vegas Rat Rods.”

Feast your eyes on this 1967 Mustang Fastback Restomod! With a 427 FE Tunnelport motor, TKX 5-speed manual transmission, custom interior and bodywork by Sin City Muscle Cars, this fancy ride transcends its classic car status with a creative infusion of power and style you won’t see just anywhere.

We hope to see you at SEMA 2024!

Need More Information or Have Questions?

Rotary and its brands are leading providers of vehicle service and repair equipment that are purposefully designed to support shops in the safest, fastest and most efficient way. Backed by the most comprehensive national distribution and service network, in-house customer service team and world-class training, Rotary is unmatched in its ability to “Serving the Shop.”

Contact a Rotary Distributor