Your go-to source for Rotary information, insights, and assets to help support your efforts.



What to look for on the NEW rotarylift.com

  • Intuitive Design
  • Expandable Interaction
  • Resources (Manuals/Videos/Accessories)
  • Extended Product Information

All of this and more is just a click away. www.rotarylift.com (<-Check site Monday for updates!)

The helpful distributor only VIDEOS below…


5 Important Factors Shop Owners Should Consider When Choosing Auto Lifts

Choosing an auto lift is no small task. To help you zero-in on your best option, here are five factors you should consider before making a purchase.
Read More


Check out the latest ad for our wheel service products.

Our latest print ad celebrates the launch of our new line of wheel service products and can be seen in a variety of industry publications.

See the Ad

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For more Wheel Service Resources — check out the Wheel Service Resource Center

Madison, IN – where Every Day is Lift Day

From the day our founder invented the first hydraulic lift in 1925 through the day that we manufacture your new piece of equipment, we have only one goal in mind: to build a quality lift that will serve your shop for years to come. You see, we take pride in our work, so you can take pride in yours.

Designs that work, ISO-9001 manufacturing processes, lifts that are tested to outperform the daily rigors of shop use, 400 Indiana-based employees who care and a company that stands behind its products, its distributors and its customers. That’s what it means to be Raised in Madison. And that’s what you get when you buy a Rotary Lift.


Welcome to the family

Contact a Rotary Distributor