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MADISON, IN, October 31, 2022 — Rotary, part of Vehicle Service GroupSM (VSG), a Dover company, will showcase its new mobile Advanced Driver Assistance System (ADAS) solution this week as part of its “Serving the Shop” initiative at the 2022 SEMA Show in Las Vegas, Nov. 1-4. Rotary will display the new system at Booth #36017 in the Upper South Hall of the Las Vegas Convention Center.

The new calibration system is powered by TEXA, a global leader in the design, development and production of multibrand diagnostic tools, exhaust gas analyzers, air conditioning recharge stations and telediagnostic devices.

“We are invested in providing our partners, customers and the industry with the most comprehensive set of shop solutions on the market,” said Ian Wendler, Vice President & General Manager for VSG Americas. “Our partnership with TEXA is the beginning of Rotary’s expanded ADAS offering and provides a unique solution to service, repair and calibrate today’s complex vehicles.”

The mobile ADAS solution offers repair service professionals a quick and cost-efficient way to recalibrate cameras, radars, LIDARs and sensors when replacement is required and additional measures are necessary that affect them – such as replacing the windshield and bumper, repairing suspensions, aligning wheels, changing tires and replacing the engine control unit. Providing shop owners and technicians with new and enhanced products highlights Rotary’s commitment to “Serving the Shop” as an industry leader in vehicle service and repair.

“As automobiles continue to evolve with more advanced ADAS technology, so has TEXA’s capacity to develop some of the industry’s most dependable calibration tools for ADAS repair,” said Bruno Vianello, Founder and President of the TEXA Group. “We’re excited to partner with Rotary to offer a mobile ADAS that will help technicians fine-tune these advanced systems more accurately, safely and faster.”

The system helps technicians perform static and dynamic calibrations and reset the ADAS correctly, making it ideal for automotive repair and service shops that need to complete a wide variety of aftermarket ADAS calibrations. Continuously updated software guides technicians step-by-step through each phase of calibration and replacement, which allows for exceptional coverage of new and late model cars and trucks.

“This is the first product to come out of our recently announced partnership,” said Dario Peruch, President and Managing Director of TEXA USA. “It’s exactly what you’d expect to see from Rotary, one of the longest-standing premier automotive service brands and a high-tech automotive diagnostic tool provider – a product that’s advanced enough to handle the demands of new model vehicles yet can easily integrate into any work area within a repair shop.”

Compared to other ADAS systems, Rotary’s uses less space and does not have to be installed in a dedicated service bay. It can be easily transported to other work areas, such as an alignment bay. This offers customers the flexibility needed to allocate labor more efficiently, saving time and money in the process. The focus on providing new and more flexible ADAS solutions to shop owners is all part of Rotary’s commitment to “Serving the Shop.”

At the SEMA Show, Rotary’s product experts will provide a detailed overview of the new mobile ADAS from 11:00-11:15 a.m. on Tuesday, November 1. To sign up to attend the event, visit


About Rotary:
Rotary is the leading manufacturer of vehicle lifts and wheel service products for use in professional automotive service, commercial truck and transit industries. In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and gave rise to a new industry. Rotary’s pursuit of innovation has built the world’s most trusted lifts, designed to increase shop efficiency and productivity. Today, there are more Rotary Lift products used in vehicle repair facilities around the world than any other brand. Rotary is part of Vehicle Service Group, an operating company of Dover Corporation’s Engineered Products sector. For more information, visit

About TEXA:

TEXA is a global leader in the design, development and production of multibrand diagnostic tools, exhaust gas analysers, air conditioning recharge stations and telediagnostic devices for cars, bikes, trucks, boats and farm machinery. TEXA has an extensive, worldwide distribution network with an ultra-modern production plant based in Monastier di Treviso, Italy. For more information, visit

About Vehicle Service Group:
As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world’s premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind, our customer. For more information, visit