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How do you know when it’s time to replace your wheel equipment?

We don’t know of any shop owners who wake up and think, “You know, after I have my morning cup of coffee, I think I’ll drop a load of cash into some new equipment just for the heck of it.” If anything, you’re probably having that cup of joe and thinking, “Man, I hope...

The Force Behind the Lift: Brittany Young

  Our lifts are built by real people with real life experiences. The paths our employees take to get to where they are now are all different; Brittany Young’s journey to Rotary Lift is no exception to this. Her current position at Rotary came from her...

Recruiting and Retaining Quality Technicians

With the ongoing technician shortage, techs of all disciplines and skill levels continue to be in high demand. Not only do you have to attract new talent, but you also have to retain your existing employees.  So, how do you make your shop stand out to...

Shopping for a Lift? Start Here.

Lifts are an essential fixture of every service and repair bay. They’re used more times a day than just about any other piece of equipment. The right lift will make your shop more productive and profitable, plus keep your techs safe and more satisfied with their...

Six Secrets to Successful Mounting and Balancing

Whether you’ve mounted and balanced tires for years or your shop is just starting to consider tire work as another revenue stream, there are some simple questions to ask yourself when mounting and balancing tires. Does the tire include technology? These days, a lot of...

The Real Cost of an Auto Lift

When it’s time to buy a new auto lift, remember this truth: You won’t find the cost on the price tag. Not the whole cost, anyway. If you’ve ever owned a lift – or any other piece of equipment – you know there are other expenses associated with that ownership,...

Our Top 4 Training Tips for Mobile Lifts

When someone first sees a mobile column lift, they usually think one of two things: There’s no way I’m standing under that! How hard can it be? The truth is, both lines of thought are valid. Mobile lifts are easy to maneuver and set up, but safety should always be top...

Rotary SmartLift®: The Wise Choice for Your Business

As a business owner, you have a lot of decisions to make about how to use your resources wisely. Whether you’re investing in new employees or essential equipment like car lifts, a wise investment will meet or even exceed your expectations. A Rotary...

The Real Cost of Fleet Downtime

Every time your fleet needs repairs, the repair itself is only part of the total cost. Time off the road increases driver downtime and can lead to customer delays, towing expenses and more. The good news is, some repairs can be done faster with the right...
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