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Shopping for a Lift? Start Here.

Lifts are an essential fixture of every service and repair bay. They’re used more times a day than just about any other piece of equipment. The right lift will make your shop more productive and profitable, plus keep your techs safe and more satisfied with their...

The Real Cost of an Auto Lift

When it’s time to buy a new auto lift, remember this truth: You won’t find the cost on the price tag. Not the whole cost, anyway. If you’ve ever owned a lift – or any other piece of equipment – you know there are other expenses associated with that ownership,...

Rotary SmartLift®: The Wise Choice for Your Business

As a business owner, you have a lot of decisions to make about how to use your resources wisely. Whether you’re investing in new employees or essential equipment like car lifts, a wise investment will meet or even exceed your expectations. A Rotary...

How to run a safe shop with truck lifts

When you’re working with equipment that weighs upwards of 20,000 or 60,000 lbs., safety should always be on your mind. Is your shop the safest it can be? Are your techs using equipment appropriately? Here are three important areas to focus on so you can keep your...

Why Faster Is Better for Technicians, Shops and Customers

Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for increasing service speed to improve service bay productivity and profitability....

Top 10 Rotary Lift Accessories

In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they go one step further than just making the lift look good to actually help technicians be more...

NADA Show 2018: A crystal ball into the future of fixed ops

There was a ton of big news from this year’s NADA Show. Much of it revolved around autonomous cars and vehicle technology. As Wes Lutz, this year’s NADA chairman, put it: “The automobile is the most exciting platform for innovation in the next 100 years”. Of course,...

How Much Can Your Rotary…Lift? Olympic Edition

As the world gears up for the Winter Olympics, we here at Rotary have been asking ourselves some very serious questions. Who will emerge as the standout athlete? Will the USA win the winter medal count? And, how many gold medals can my SPOA10 pick up? (The...

5 Ways to Reduce Auto Lift Downtime

When something is as low maintenance as an auto lift, you don’t really notice when it’s operating correctly. That’s just what it does. Until it doesn’t. Lift downtime can mean shop downtime, and that’s something nobody wants – not you, not your mechanics and...
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