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How do you know when it’s time to replace your wheel equipment?

We don’t know of any shop owners who wake up and think, “You know, after I have my morning cup of coffee, I think I’ll drop a load of cash into some new equipment just for the heck of it.” If anything, you’re probably having that cup of joe and thinking, “Man, I hope...

Rotary Wins 2019 PTEN Innovation Award and People’s Choice Award

  Rotary is proud to announce that its SPO20 won a 2019 PTEN Innovation Award in the heavy-duty two-post lift category, and the product was also honored as a People’s Choice Award winner. The SPO20 combines high-capacity lifting, a low-profile stance, wider...

The Force Behind the Lift: Brittany Young

  Our lifts are built by real people with real life experiences. The paths our employees take to get to where they are now are all different; Brittany Young’s journey to Rotary Lift is no exception to this. Her current position at Rotary came from her...

Recruiting and Retaining Quality Technicians

With the ongoing technician shortage, techs of all disciplines and skill levels continue to be in high demand. Not only do you have to attract new talent, but you also have to retain your existing employees.  So, how do you make your shop stand out to...

Shopping for a Lift? Start Here.

Lifts are an essential fixture of every service and repair bay. They’re used more times a day than just about any other piece of equipment. The right lift will make your shop more productive and profitable, plus keep your techs safe and more satisfied with their...

Six Secrets to Successful Mounting and Balancing

Whether you’ve mounted and balanced tires for years or your shop is just starting to consider tire work as another revenue stream, there are some simple questions to ask yourself when mounting and balancing tires. Does the tire include technology? These days, a lot of...

Rotary Lift Helps You ‘Tech the Halls’ of Your Shop

Video highlights gift ideas that improve productivity Rotary wants to help you lift holiday spirits – and the bottom line – in your shop this year with gift ideas any technician would love to find in a stocking. From laser swords (more on that later) to wheel lifts,...
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